Leverage Uncertainty to Build Confidence, Create Consistency, and Drive Growth
If you’re like most professionals, when the marketplace shifts your first instinct is to slow down, even stop, wait until the disruption clears, or at least until you can develop a plan.
That’s understandable, you’re actually wired that way. Your brain registers uncertainty as a threat – not a business problem – a true theat. So naturally you want to take a breath.
Think about it, when you slow down you feel more in control, you have time to think and can make a clear decision on how to handle the uncertainty.
And I get it. That instinct makes complete sense. But the problem is, in today’s marketplace, that instinct, that decision is costing you.
What Uncertainty Is Costing You
- Market Position – while you’re waiting for the dust to settle, your competitors are moving through it. You’re deciding how to handle the challenge, while they’re calling your clients, developing new solutions, and testing new ideas to leverage the uncertainty.
- Customers –customers don’t want to and can’t wait – they need help and support. They’re feeling the impact of the uncertainty just like you are. So, if you don’t show up with ideas and strategies, they’ll move on to someone who does.
- Confidence – every time you choose to wait, you’re training your brain that uncertainty is something to survive not leverage. Waiting instead of leveraging uncertainty teaches your brain to fear it rather than embrace it.
- Growth – Waiting vs. moving through uncertainty gives your competitors market advantage and creates a gap that by the time you do take action it’s impossible to close.
Today’s Shifting Marketplace
Unprecedented does not even begin to cover it.
Everything about this marketplace has shifted. The pace of change has increased 183% in just four years. Seventy percent of the change initiatives designed to handle that change completely failed. Four out of five employees are burned out, stressed out and cannot handle anymore change. And guest what? That’s right – more change is coming.
The world you are doing business in is hard. That’s a fact. The level and pace of uncertainty slow decision making creates a risk adverse buyer and makes for desperate competitors.
Now all of that sounds like a challenge, like obstacles that make growth nearly impossible. But when you understand the marketplace, how and why it is shifting, you can shift your perspective and actually find the opportunity in the all of the uncertainty.
Because uncertainty has an upside it always has an upside. When uncertainty hits it does not create a vacuum of opportunity, it creates a vacuum of belief, trust, and action. And if you fill that vacuum, you will create a major competitive advantage.
We call this the momentum angle. And it’s how you leverage uncertainty to build confidence, consistency and growth.
Three Moves to Create YOUR Momentum Angle:
1. Design Your Vision
To gain momentum in the face of uncertainty you need to be clear about where you are headed, and simultaneously very flexible on how you are going to get there.
In other words you need a clear vision of where you are headed and relentless focus on it. If you are going to instill confidence and belief in others, then you need to instill it in yourself first.
Your mind will find what it focuses on. If you are clear about where you are headed, your mind, no matter the obstacles, threats or challenges, will find a way to get there. Uncertainty may impact the route, but if you are agile and relentless focused, you will always find a way back to your vision.
2. Listen To Learn
One of the biggest reasons people freeze in the face of uncertainty is they think they need to have the answer before they can take action. And in an uncertain world, having the answers is impossible.
Because by the time you think you know what to do, the situation will change. The question will be different, and the challenge will be new, and the answer you just found will be out of date.
To create momentum in the face of uncertainty you need to listen, really listen to the people around you. Your network, your team, and your customers. It is through listening to them, building connections with them, that you will find the path to growth and profitability.
3. Predict Disruption
Change can be your greatest opportunity if you see it coming. If you ignore change that will be what skills your momentum and ultimately your growth.
Think about this. You know more uncertainty is coming, that is the only guarantee you have. So, if you know more change is coming why don’t you prepare for that change? Get ready for that change?
Time is your greatest resource. The more you can predict change, the more you can control change rather than allowing change to control you. Change is like muscle. The more you work it, think about it, talk about it, the easier change will be. If you want to gain momentum in the face of uncertainty then it’s time to get in shape for change.
See You in Monaco
This is just the opening of what we’ll dig into together at the 2026 BNI Global Convention.
Together we are going to roll up our sleeves, get to work as I walk you through the full Momentum Angle framework, the research behind it, and — most importantly — the specific proven strategies you need to execute on these strategies at every level.
I can’t wait to see you there.
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