What is The BNI Partner Program?
The BNI Partner Program connects franchise brands and sales organizations with the world’s largest referral networking organization, helping drive revenue at the local level.
The BNI Partner Program connects franchise brands and sales organizations with the world’s largest referral networking organization, helping drive revenue at the local level.
BNI works alongside your team to help find the right chapters for your Franchisees or Team Members, providing strategy, training, and reporting to scale referral growth across your system, at no cost.
Why Brands Become Partners
Local Referral Revenue — Unlocked.
BNI is the world’s largest business referral networking organization, connecting local business professionals through established chapters in nearly every major market. Through the BNI Partner Program, your brand’s owners and team members plug into these chapters to generate referral revenue in their communities, while your corporate team gains visibility into realized revenue, customized coaching, and a dedicated partner for ongoing support.
BNI Partner Program Current Partners
Steps to Become a BNI Partner
A simple, guided process to activate your brand, plug your team into local chapters, and start generating local referral driven revenue at scale.
Fill Out Form
A member of our partnership team will reach out and set up a call
Build a Custom Rollout Plan
We work with your corporate team to design a rollout plan aligned with your goals, markets, and growth strategy.
Onboard Locations
Each Franchisees and Team Member is personally guided into the right BNI chapter and supported through their first year. BNI offers brand specific quarterly training and roundtable sessions designed to drive revenue.
Support, Report, and Optimize
We will scale with your brand by attending onboarding calls and conventions, and sharing data. We will work with your team if you need any help when it comes to networking or generating referrals across your brand.
Apply Now
Frequently Asked Questions
Explore answers to frequently asked questions about our organization.
There’s no cost for your brand to become a partner. Joining a local chapter does involve a membership fee for each franchisee or team member who joins, which varies by chapter.
The program is built for organizations with a local or regional network already in place, think franchisors, large sales organizations, and trade or industry associations. If your organization already has a footprint of local businesses, members, or franchisees looking to grow, you’re a strong fit.
We start by connecting with your team to make sure the partnership is a strong fit for both organizations. From there, we walk your leadership, operations, marketing teams through BNI’s referral networking model and build a dedicated onboarding process for your franchisees or team members. To become a member, each participant visits a local BNI chapter, submits a membership application, and is approved by the chapter. Once they join, they receive ongoing support through brand-specific training calls, opportunities to learn from other members within the same brand, and practical guidance on building a strong referral network. Our team is also available to provide hands-on support whenever it’s needed.
We provide a turnkey referral toolkit, co-branded communications, a clear onboarding flow, and a dedicated partner manager, so you can introduce the program to your franchisees or Members with minimal lift on your end.
Connect with our Partner Team for a discovery call and complete the partnership documentation. We’ll learn about your network and goals, align on the right approach, and build a streamlined onboarding process to get your organization up and running quickly.