The Importance of Social Responsibility in Growing Your Business

BNI Members are already committed to giving back to our communities and making a positive impact in the world. It’s in our nature. We also know that social responsibility is good for business.

Corporate social responsibility (a.k.a. CSR) is a business approach that delivers economic, social and environmental benefits for all involved. It’s a broad concept that encompasses a wide range of activities, including:

• Community Outreach
• Pro Bono Services
• Ethical business practices
• Philanthropy

It is not solely about doing good for society; it is also a good business practice. CSR can help your business to:

• Attract and retain customers and employees
• Improve their brand reputation
• Reduce risk
• Increase innovation
• Boost profitability

CSR fits perfectly with our BNI philosophy. It’s all about Givers Gain®. Let’s dive into this topic to see how you can implement some ideas into your own business.

Why is CSR important for small businesses?

CSR is just as important for small businesses as it is for large businesses. In fact, small businesses are often better positioned to implement CSR initiatives because they are more agile and can respond quickly to the needs of their communities.

CSR can help small businesses to:

• Stand out from their competitors
• Attract new customers and employees
• Build relationships with their communities
• Improve their bottom line

How can you implement CSR?

There are many ways that small businesses can implement CSR. Here are a few ideas:

• Support local charities and nonprofits.
• Adopt sustainable business practices.
• Create a fair and inclusive workplace.
• Be transparent and accountable.

What are a few examples of how small businesses in BNI can use CSR?

• A small coffee shop donates a portion of its profits to a local charity or offers free coffee or food to those in need.
• A BNI Member who is a real estate agent donates a portion of her commission from every sale to a local animal shelter.
• An accounting firm partners with the financial advisor in their Chapter and offers free financial planning services to lower-income individuals.
• A small construction company or handyman volunteers time and supplies to help improve or repair homes for low-income families.
• A small marketing agency donates its services to help local nonprofits promote their causes.

The most important thing is to get creative and find ways to make a difference in your community. This increases your Visibility, Credibility, and Profitability (VCP) and gives your brand a permanent connection to your local area.

Consider partnering with the Members of your Chapter to create a donation-inspired event like a toy drive or food bank donation which doesn’t cost Members very much but collectively makes a large impact. Every little bit helps. And remember, the more you give, the more you gain!