BNI Members are already committed to giving back to our communities and making a positive impact in the world. It’s in our nature. We also know that social responsibility is good for business.
Corporate social responsibility (a.k.a. CSR) is a business approach that delivers economic, social and environmental benefits for all involved. It’s a broad concept that encompasses a wide range of activities, including:
It is not solely about doing good for society; it is also a good business practice. CSR can help your business to:
CSR fits perfectly with our BNI philosophy. It’s all about Givers Gain®. Let’s dive into this topic to see how you can implement some ideas into your own business.
CSR is just as important for small businesses as it is for large businesses. In fact, small businesses are often better positioned to implement CSR initiatives because they are more agile and can respond quickly to the needs of their communities.
CSR can help small businesses to:
There are many ways that small businesses can implement CSR. Here are a few ideas:
The most important thing is to get creative and find ways to make a difference in your community. This increases your Visibility, Credibility, and Profitability (VCP) and gives your brand a permanent connection to your local area.
Consider partnering with the Members of your Chapter to create a donation-inspired event like a toy drive or food bank donation which doesn’t cost Members very much but collectively makes a large impact. Every little bit helps. And remember, the more you give, the more you gain!