Growing your Business

Want Referrals for Life®? Simply Follow BNI’s 7 Core Values

A group of professionals networking and referring business to one another

Maintaining a successful business is a goal that drives us as entrepreneurs and business professionals. But how do we build a business that not only thrives but also attracts a constant stream of referrals? The answer lies in adopting the Core Values of the world’s leading business networking organization. By embracing BNI’s 7 Core Values, you will not only grow your business, but also increase your visibility within your community, making you a magnet for referrals.

1. Givers Gain®

The first Core Value of BNI® is the principle of Givers Gain®. This simple yet powerful philosophy states that by giving business to others, they will want to give business to you. In other words, if you help others succeed, they in turn will be motivated to help you.

To apply this principle, focus on building relationships with other business owners and professionals within your community. Be willing to help, support, and offer your expertise whenever you can. By doing so, you’ll be seen as an asset and people will be more likely to refer business to you. Remember: give unconditionally. It will open new doors and create new referral opportunities.

2. Building Relationships

At the heart of any BNI Member’s success is the importance of building strong, long-lasting relationships. Relationships are the foundation of any successful business, and by fostering genuine connections with others, you will create a network of people who trust and support you.

To build strong relationships, focus on getting to know people on a deeper level. Have meaningful 1-2-1s. Give heartfelt, memorable testimonials. Share your expertise and mentor those new to networking. By being present and active, you’ll demonstrate that you’re committed to creating meaningful connections and growing your network.

3. Lifelong Learning

The third Core Value of BNI is Lifelong Learning. By continuously seeking out new knowledge and staying up to date with the latest industry trends, you’ll be able to offer valuable insights and solutions to your clients and peers.

To practice Lifelong Learning, attend BNI trainings, webinars, and Leadership Team meetings. Follow us on LinkedIn. Subscribe to BNI SuccessNet. Stay current with educational opportunities in your field. Read industry publications and relevant blogs. By investing in your professional development, you’ll become a trusted, go-to expert in your industry, increasing your credibility along with your chances of receiving referrals.

4. Traditions + Innovation

BNI values the importance of balancing traditions with innovation. Respecting tried-and-true methods is essential, but so is being open to new ideas and ways of doing things.

To embody this value, adapt and evolve your business practices as needed. Keep an open mind and be receptive to new technologies, tools, and methods that can help you stay ahead of the competition. By embracing innovation and respecting traditions, you’ll create a business that’s built to last and worthy of attracting referrals.

5. Positive Attitude

A positive attitude can make all the difference in your personal and professional life. By approaching challenges with optimism and resilience, you’ll be more likely to find creative solutions and inspire confidence in those around you. And besides, no one wants to do business with a negative person.

To maintain a positive attitude, practice gratitude, focus on your accomplishments, and surround yourself with like-minded individuals. By doing so, you’ll create an uplifting environment that will not only help you succeed but also attract others who want to be part of your success story. Where better to find these people than in your own BNI Chapter?

6. Accountability

BNI’s sixth Core Value is Accountability, which means being responsible for your actions and following through on your commitments. When you’re accountable, others can trust that you’ll deliver on your promises and that you’ll be there to support them in their time of need.

To demonstrate accountability, establish manageable goals and expectations for yourself, your business, and your BNI membership. Communicate openly and honestly with your clients and referral partners, and always follow through on your commitments. By holding yourself accountable, you’ll build that all-important trust within your Chapter, making your fellow BNI Members more likely to refer business to you.

7. Recognition

The final Core Value of BNI is Recognition. By acknowledging the achievements and contributions of others, you can foster a supportive environment where everyone feels valued and appreciated.

To practice recognition, take the time to celebrate the successes of your clients, colleagues, and fellow BNI Members. Share their accomplishments on social media, write them a sincere thank-you note, or give them a shout-out in your Chapter meeting and on social media. By recognizing the hard work and dedication of others, you’ll create a culture of mutual support, strengthening your relationship and making it more likely for others to refer business to you.

Harness The Power of BNI’s Core Values

By following BNI’s 7 Core Values, you’ll create a powerful foundation for success inside and outside of BNI. Not only will you grow your business and increase your visibility within your community, but you’ll also become a person deserving of referrals for life.

Remember, the key to unlocking a constant stream of referrals is to give without expecting anything in return, build strong relationships, commit to lifelong learning, balance tradition with innovation, maintain a positive attitude, hold yourself accountable, and recognize the achievements of others.

Start implementing BNI’s Core Values today and watch your business soar to new heights!



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