My BNI® Story

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A Conversation with Steven Carvajal Ruffley, BNI National Director

By: BNI Staff
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    My BNI® Story

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    BNI Staff

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Interested in learning how BNI National Directors fall into their roles? Check out this question and answer session with Steven Carvajal Ruffley, BNI National Director in Costa Rica.

Q: HOW DID YOU LEARN OF THE BNI FRANCHISE OPPORTUNITY?

A: I first started as a member with my own company, and a few years later, there was an opportunity to become the National Director and decided to go ahead and start growing BNI in my region. 

Q: WHAT WAS THE DECIDING FACTOR THAT MADE YOU BECOME A BNI NATIONAL DIRECTOR?

A: As a member, I really liked the boost that the system had given to my company, and was clear of the impact that BNI could have on the economy and on the mindsets of many other business owners. I saw it as the path through which I could do something to create a positive influence in my country.

Q: WHAT CORE VALUE DO YOU MOST IDENTFY WITH AND WHY?

A: Givers Gain® absolutely. It is a game shifter. In many countries and economies, business often comes through commission or under a “what’s in for me” mentality. While this mentality is common, it’s often disliked. Using Givers Gain as your primary business lever unchains relationship creation based on trust, helping to develop business on a long-term basis, and above that, making many other opportunities come to light. Givers Gain is the spark for the best way to develop as a society – not only as an economy – and once we all understand and adopt that behavior, we can be sure that we are transforming our world into the best it can become. 

Q: WHAT ARE SOME OF THE BENEFITS OF OWNING A BNI FRANCHISE?

A: First, it is a great franchising opportunity in the sense of the revenue achievable. There is a great team supporting your development. You not only have a profitable business, you become a positive change agent in your country. There is continuing learning and becoming part of the world’s BNI community is second to none!

 

Q: WHAT RECCOMENDATIONS DO YOU HAVE FOR ANYONE CONSIDERING BECOMING A BNI NATIONAL DIRECTOR?

A: While there is no easy business, it’s not a hard business, and you are not alone. There is a team around the world ready and willing to help. The system is fool proof but it’s not to be taken lightly - you will have to commit to deliver positive results. As a National Director, you never will feel it’s not worth it. In addition to being a great business in terms of revenue potential, do it for the philosophy.