How to be the go-to problem-solver for your desired target market.
If you’ve yet to read 2020’s, The Connector Effect by Dr. Ivan Misner, Graham Weihmiller and Robert Skrob (or the current podcast it spawned), below is a crash course on all that these networking gurus preach when it comes to corralling the ideal customer.
For starters — and within two minutes, tops — write a response to each of the below questions or requests. Don’t overthink your answers and know that the more you treat this as a lightning-round style exercise, the more you’ll get out of it.
Describe your ideal customer
Many would-be marketers fail because they never define a target client. Instead, they use words like “everybody” or “anybody.” Defining a target market gives referral partners a mental picture of the best customer to refer to you.
Answer the following if your clients are consumers:
If your clients are other businesses, answer these questions:
By being specific you are serving your chapter members by giving them a clear idea of your ideal patron. The more detailed you are, the more effective they will be in finding those referrals for you.
What problems are you solving for these assets?
Too many business people talk about their products and services. This sounds self-serving but, in actuality, talking about the problems you solve makes you into a giver who attracts customers.
Perfect your presentation
Now let’s pull the above information into a brief presentation.
Here are the three elements of the perfect business introduction:
Once you learn how to create these presentations for your business, you can use this skill for any club, charity or campaign you lead.