Networking Tips


LinkedIn Etiquette: 6 Ways to Connect and Get Noticed on LinkedIn

By: Eden Creamer-Hurdle
  • Category

    Networking Tips

  • Author

    Eden Creamer-Hurdle

  • Post Date

LinkedIn is a great platform to allow you to connect digitally with your referral network, brands you enjoy or idolize, and colleagues. Easily functioning as an online resume, you can also connect with potential employers or clients and showcase your skills. From sharing a referral for someone you’ve done business with to getting the latest updates from BNI Global, LinkedIn can be a powerful tool for growing your business.

If it’s such a great platform to utilize, why do so many professionals not know how to extend proper courtesy on LinkedIn? Before you send a connection request, endorse someone for a skill, or post someone on your own wall, check out these tips for help you be the person others want to connect with.

  1. Brand your page honestly and in a way that highlights your skills. Your online brand is huge in helping showcase who you are and what you do, especially in our digital age. Let your profile or your brand’s page speak for you and share the good work you do in a way that doesn’t mislead others.
  2. Post regularly, but not too regularly. How much is too much? This will depend largely on your target market, but generally one to four posts a day will suffice. Recent updates to the LinkedIn algorithm to reduce spam and inappropriate content will likely be blocking most of your posts from hitting the feeds of your followers if you post too often. Read more about how the LinkedIn feed works here.
  3. Instead of soliciting endorsements or recommendations on LinkedIn, give them to others that you are connected with. Most of the time, if someone receives an endorsement on LinkedIn, they’ll return the favor. Use a Givers Gain® mentality online just as you would offline.
  4. Endorse connections only for skills you know they have. If someone has marked down that they are skilled in fiscal year budgeting and internal auditing, but you only worked with them for one of the two skills, don’t endorse them for something you can’t speak on. By endorsing someone’s skills, you’re essentially vouching for the fact that they can do it. Don’t put yourself in an awkward situation – you never know what can come back to you.
  5.  When you write a recommendation for someone, make sure it sings! The more specific you can be, the most your recommendation can help sell their product or service.
  6. Send a message with your connection requests to people you may have recently met. Help your soon-to-be contact remember how they met you and who you are by adding a brief personalized note with your connection request. Especially following a networking mixer, it is possible that they will be receiving multiple requests all at once. Stand out from the pack and help them remember exactly who you are.

How do you use LinkedIn to get your business across? Share with us on LinkedIn!