Marketing Manager

Position Summary: 

The Marketing Manager, Franchise Development & Partner Program plays a pivotal role in driving global revenue growth for BNI by supporting two of the organization’s most critical growth engines: franchise expansion and strategic partner programs. This role owns the execution and optimization of marketing initiatives that generate qualified franchise development leads and measurable membership growth through the partner program.

Reporting to the Chief Marketing Officer, this role blends strategic marketing planning with hands-on execution, performance optimization, cross-functional collaboration, and global brand stewardship.

Roles and Responsibilities:

Franchise Development Marketing

• Plan, execute, and optimize multi-channel marketing campaigns that drive qualified franchise development leads.
• Partner closely with Franchise Sales leadership to align marketing programs with pipeline and revenue goals.
• Own campaign timelines, messaging, creative briefs, landing pages, and funnel optimization.
• Support international franchise development initiatives with localized campaign strategies.
• Continuously test, measure, and refine campaigns to improve cost per lead, conversion rates, and lead quality.

 Partner Marketing Programs

• Translate partner sales strategy into high-impact go-to-market campaigns that increase deal velocity and partner adoption.
• Develop and deploy co-branded sales enablement materials, onboarding assets, and localized activation campaigns to support partner close and launch.
• Partner closely with sales to support concierge-level partner activation through coordinated campaigns, communications, and chapter-level rollout plans.
• Build scalable partner marketing toolkits and repeatable launch playbooks to standardize successful partner expansion across markets.

Campaign Management & Cross-Functional Collaboration

• Manage complex, multi-channel campaign workflows from strategy through execution.
• Ensure alignment across Franchise Development, Partnerships, and Marketing teams.
• Maintain brand consistency and message alignment across global programs.

Performance, Reporting & Optimization

• Deliver regular reporting on lead volume, cost per lead, conversion performance, and revenue impact.
• Provide actionable insights and recommendations to continuously optimize performance.
• Deliver feedback on lead quality and market performance to sales and leadership teams.

Any additional duties needed to help demonstrate our core values, drive our vision, and fulfill our mission.

Demonstrated Competencies 

Communication
Relationship Building
Business Acumen
Project Management
Influence
Strategic Thinking
Analytical Strength
Adaptability
Technical Proficiency

Required:

• 5–8+ years of experience in growth marketing, demand generation, partner marketing, or franchise marketing
• Proven experience supporting lead-driven sales organizations
• Strong understanding of digital marketing performance metrics, funnels, and optimization
• Exceptional project management and cross-functional coordination skills
• Experience working in fast-paced, multi-market or global environments

Preferred:

• Franchise, B2B, SaaS, multi-location, or platform business experience
• Experience supporting partnerships or channel marketing programs

Physical Demands and Working Conditions 

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

This is a full-time position. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

An equal opportunity employer.