In the last issue of "SuccessNet" online, Dr. Misner presented our 2003 theme, "More Than A Meeting." Many people gave great thought to this theme and came up with a list of 12 major benefits that members receive from their active participation in this program. Misner highlighted two components, "Plan" and "Referrals." Now I am pleased to touch on "Teamwork" and "System." With each issue of "SuccessNet" throughout the year, various guest authors will be talking about two of these benefits for you to consider during your participation.
Teamwork
Every day, every week, every month, we strive to build our businesses. Through word-of-mouth marketing, we are able to refer the individuals on our BNI team and thus increase the business that is flowing in the chapter. "Teamwork" isn't something that just happens; it takes a coordinated effort from each member of the team.
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HUDDLE TIME
BNI's WebRing Offers a Business Boost to Members
By Damon Segal
Members across Canada and the United States could soon be doing substantial additional business with each other, thanks to the arrival of the BNI WebRing, an Internet service which creates a borderless web-based business community, opening up a host of major new networking opportunities.
By joining www.BNIWebRing.com, chapters from New Orleans to Nova Scotia will be equipped with many exciting tools-all at the click of a button:
- The ability for anyone-BNI member or not-to obtain the details of any member and his or her services by chapter, country, business category, key word, company or member name. In practice, it means anyone with Internet access can locate just about any product or service across BNI's global business community.
- The opportunity for any BNI member to send an eReferral(tm) to a member of any other chapter in the U.S. and Canada (as well as to colleagues in the U.K. and Ireland), if a product or service is not available through his or her own chapter.
- The chance for chapter leadership teams to obtain instant print outs of continuously updated lists of their members and services, and link their own chapter's website directly to the international BNI web community.
- The benefit to individual members of being able to advertise their own business websites to tens of thousands of BNI colleagues across the world.
- Any member being able to change and update his or her business details on the WebRing within minutes-allowing the promotion of new services or special offers to a worldwide business community.
Since BNI's WebRing launched to U.K. and Irish chapters just four months ago, more than 40 chapters have joined, attracting well over 1,000 visits a week by members.
Such has been its impact in Britain that BNI's U.K. national director Gillian Lawson described it as "probably the most significant single development in BNI's continuing evolution." She said: "In one giant leap, the WebRing has taken all the benefits of belonging to a BNI chapter and turned them into truly worldwide business opportunities for every member. This is a fast and sophisticated Internet business service with the rare advantage of being amazingly easy to use."
As BNI has grown and matured, it has become increasingly obvious that individual members want and need to do business with colleagues in different chapters, usually because they are seeking access to a product or service not represented in their own group, or because they want to refer valuable business to a BNI member, rather than see it go to waste.
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