How many times have friends, family and associates said: If there's anything I can do to help you, let me know? How often did you say: Well, now that you mention it, there are a few things you could do? If you're like most people, you aren't prepared to accept help at the moment it's offered. You let opportunity slip by because you haven't given enough thought to the kinds of help you need. You haven't made the connection between specific items or services you need and the people who can supply them. But when help is offered, it's to your advantage to be prepared and to respond by stating a specific need.
Don't let the next opportunity for others to help slip through your fingers! Being prepared with some simple requests can make a real difference in the success of your business. Systematic referral marketing requires that you determine, as precisely as possible, the type of help you want and need. There are many ways your sources can help you promote yourself and your business by generating referrals. Here are six ways that can assist you and your business:
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HUDDLE TIME
Want $1,000 a Week in Closed Business?
By Charles Legalos
1. Be seen as a "giver"—not a "taker"
2. Connect with interdependent businesses
3. Have a clear view of your relationships with other members.
PowerGrid research data being collected by Ed Craine, Dawn Lyons and Charles Legalos from the San Francisco region is showing that these are the three secrets of members who average more than $1,000 a week in closed business from BNI referrals.
Givers do gain!
Members described by others in their chapters as good sources of referrals are, without exception, the top earners. Those who are seen as being there mainly to get business are at the bottom of the earnings' scale.
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