Growing Your Business


The Power of a Handwritten Note

By: Eden Creamer-Hurdle
  • Category

    Growing Your Business

  • Author

    Eden Creamer-Hurdle

  • Post Date

When was the last time you opened your mailbox, reached inside, and pulled out a handwritten note addressed to you?

For most people, the last time you received a handwritten note was likely your birthday or a major holiday. Handwritten notes are a missed opportunity for so many professionals, as this is a chance for you to set yourself apart with connections who you are looking to ‘wow’.

Going from never sending a handwritten note to becoming a pro can seem daunting, but consider the below suggestions to help you add more personal touches into your relationships.

  1. Use handwritten notes as a follow-up touchpoint. After you’ve met a new connection and sent a follow-up email, sometimes it is appropriate to add another, more personal level of connection. A handwritten note, sent about a week after you’ve met, can add a personal touch to your budding relationship.
  2. Birthdays, thank yous, congratulations, and kudos are all great opportunities to send a handwritten note. A shout out of gratitude with a heartfelt note, or a note letting the recipient know that you were thinking of them, are great ways to let someone know you care and add a personal touch.
  3. Order custom cards to use for your notes. Having custom stationary can help the recipient of your note feel more like they are getting to know you, and less like you have a stash of Hallmark cards in a drawer of your desk.
  4. If #3 is too much for you at your current note-writing level, consider purchasing a bulk package of blank cards. These notes won’t have the same personal flair as custom stationary, but are still far better than using a thank you card you got at the store.
  5. Be personal with how you mail it. Hand addressed envelopes and real (memorable!) stamps are the best way to add that extra personal touch. Label makers and postage machines are great for big sends, like your holiday cards, but make the regular, unexpected notes a little less impactful.
  6. Penmanship matters. If your note isn’t legible, it isn’t worth sending. Spend a few extra minutes making sure you write slowly and neatly to ensure the recipient will be able to read your note.
  7. Consider writing a note a day to get into the habit. In 2007, John Kralik wrote a thank you note a day, and the experience changed how he handled his business, clients, and employees. Showing gratitude, and in turn receiving gratitude, can help build relationships in ways you don’t expect.

Do you use handwritten notes as a business tool? Join in the conversation on Facebook!