Jeff Ross joined BNI in January 2021 as Chief Financial Operator to lead strategic initiatives, team development, system implementation and global expansion. Prior to joining BNI, Jeff was the Executive Vice President of Finance and Accounting at Red Ventures. Red Ventures is a media and technology company with a portfolio of brands, digital platforms and strategic partnerships with over 3,500 people across five continents. Over twelve years at Red Ventures, he led the finance and accounting team through significant expansion from organic growth and several significant acquisitions including Bankrate, CNET, Healthline Media and HigherEducation.com. Prior to joining Red Ventures, Jeff was in the sports and entertainment industry with various finance and accounting leadership roles at the Charlotte Hornets, San Antonio Spurs, Florida Marlins and Turner Entertainment. During his time with the Florida Marlins and the San Antonio Spurs, he received three World Championship rings. Jeff received his BSBA from the University of North Carolina at Chapel Hill and his MBA from the University of Georgia. He currently serves as Treasurer on the Board of Directors with Make-A-Wish for Central and Western North Carolina.