Networking Tips

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6 Tips for a Successful Networking Mixer

Por: Eden Creamer-Hurdle
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    Networking Tips

  • Author

    Eden Creamer-Hurdle

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For many business owners, networking mixers can be a great source of anxiety. How do you make the most of your time, meet new contacts, and revisit old relationships, all while perhaps getting a bite to eat?

Networking mixers can be challenging, but for a well-prepared professional, there’s no reason to stress. Check out these suggestions for finding success at a networking mixer.

  1. Be purposeful in accepting an invitation. You don’t have to go to every event you get an invite to, however the ones you do go to should be purposeful for you. Consider the cost, potential other attendees, and the host/sponsor before you agree to attend.
  2. Ask for an introduction. Who are you hoping to meet at your next event? If someone you know already has a relationship with your hoped new connection, ask for an introduction! Someone who knows and can speak high-level on your business and successes is a great person to have introducing you.
  3. As you meet new people and collect business cards, write a note or two about the person on the back of their card so you can easily recall who they are later. You can also make a note regarding potential referrals for this person, or a potential topic for a follow up conversation.
  4. Ask the right questions. As you meet new people, ask questions that will truly help you get to know people quickly. Consider asking what an ideal client for them looks like. This question will help you learn exactly what they’re looking for, and give you an idea of what types of services they offer, allowing you to quickly know if you will be able to build an effective referral-generating relationship.
  5. Dress up to stand out. Within reason, of course. If you can pull people in on interesting looks alone, you may have a leg up to starting new relationships. Many BNI directors have been known to wear their lapel pins upside down, encouraging others to come up to them trying to “help” them correct their pin. Taking this as an opportunity to start a conversation can be an easy in.
  6. Don’t forget to follow up. You can do all the right things at the event, but if you don’t follow up with relationships you’ve built, you can’t expect your new contacts to remember you favorably. A simple email, handwritten letter or a phone call timed well are all great options for following up. Better, if you can include a referral for them right off the bat, do so!              

What are your tips for making the most of a networking mixer? Join the conversation with us on Facebook