Marketing Automation Specialist

Position Summary:

The Marketing Automation Specialist is responsible for the hands‑on execution, configuration, and optimization of marketing automation activities, with a primary focus on Adobe Marketo Engage. This role builds and manages programs, smart campaigns, and marketing assets; prepares and maintains audience data; and ensures accurate, timely campaign delivery across channels. The Specialist provides technical support to the Digital Systems team, troubleshoots campaign and data issues, and upholds best practices in data hygiene and system usage. Working within established processes, this role contributes to the effective operation of marketing automation workflows and supports continuous improvement across marketing operations.

Job Responsibilities:

• Execute and support marketing campaigns using Adobe Marketo Engage including building programs, smart campaigns, emails, landing pages, and forms.
• Configure and manage Marketo programs such as batch campaigns, triggered campaigns, engagement programs, and event programs.
• Create and manage Smart Lists and Static Lists for campaign targeting, segmentation, and operational needs.
• Perform lead imports and list uploads, ensuring proper field mapping, data accuracy, and compliance with Marketo best practices.
• Understand and follow Marketo de-duplication rules and data hygiene practices to maintain clean and reliable lead data.
• Manage lead lists, segmentation, and data preparation to support campaign execution.
• Troubleshoot campaign issues include smart campaign failures, email delivery problems, form submissions, data sync issues, and list processing errors.
• Collaborate closely with the Digital Systems and other teams to support ongoing marketing automation initiatives.
• Provide operational support to regional and country teams for campaign execution and basic Marketo platform usage.
• Perform testing and quality checks before campaign launches to ensure accuracy and proper functioning.
• Continuously learn Marketo best practices and new features to improve automation efficiency and campaign performance.
• Any additional duties needed to help demonstrate our core values, drive our vision, and fulfill our mission.

Competencies:

• Accountability & Integrity
• Communication
• Analytical Thinking
• Initiative
• Interpersonal Skills
• Problem Solving
• Self-Management
• Teamwork
• Technical Proficiency

Qualifications:

Required:

• Business-level English Proficiency (written and verbal)
• 2 to 3 years of relevant experience
• 5% travel; one annual trip for IT Summit
• Frontend skillset:
  • Adobe Marketo Engage (hands-on experience with programs, smart campaigns, emails, landing pages, and forms)
  • List management and segmentation
  • Campaign execution and troubleshooting
• Backend skillset:
  • Marketing Automation Administration (basic level):
    • Program configuration
    • Smart campaign logic and flow steps
    • Asset management
  • Basic data handling skills:
    • CSV uploads and data cleanup
    • Understanding of lead fields
    • Basic troubleshooting of campaign and data issues
    • Basic HTML editing for emails and landing pages (preferred)
  • MS Office Suite:
    • MS Word
    • MS Excel
    • MS PowerPoint
• Behavioral/Soft skills
  • Strong work ethic, ethics, and reliability
  • Hands-on execution mindset with eagerness to learn
  • Good collaboration and interpersonal skills
  • Ability to explain technical concepts simply
  • Strong time management and prioritization skill

Preferred:

• Frontend skillset:
  • Use of tokens and program-level variables
  • Basic Marketo reporting and dashboards
  • Experience with other Marketing Automation tools (HubSpot, Salesforce Marketing Cloud/Pardot, Eloqua)
• Backend skillset:
  • Basic HTML editing for emails and landing pages

Physical Demands and Working Conditions

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.