May/June 2006
Art of Networking
Why Technology Is Rewarding Close Personal Relationships
Most professionals today wouldn't dispute the fact that it's better to do business with people who trust them. The best way to build that trust is referral business. What today's mass advertising attempts to do on a large scale can be done on a much smaller scale—with big returns. This according to a networking expert who says he's seen time and technology change—but not people.
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It's a TOOL, Not a Crutch
Last week I was talking with a new client who was complaining about a lack of business. He started his accounting business six months ago and has spent months and a good deal of money designing and building a decent website, brochure, post cards, etc. He is also a member of a BNI (Business Area Network) group. However, he wasn't doing the business he thought he would be doing by now.
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BNI of Wilbraham welcomes new team
The Wilbraham Chapter of BNI (Business Network International) has announced the incoming leadership team, which will take office as of April 1 and continue this chapter's move forward.
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Group brings business people together
In business, word-of-mouth advertising can be worth more than the largest billboard or flashiest commercial. That's why for some local business people, Business Network International is a dream come true.
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