May 2007
Art of Networking
Word-of-Mouth
It is the world's best-known marketing secret. Everyone knows about it, but hardly anyone does it well. It's time to change your approach to word-of-mouth marketing.
What if there was a way to build your business, year in and year out, regardless of fluctuations in the economy or the activities of your competition?
Well, there is. It's called word-of-mouth. Word-of-mouth marketing truly is the world's best-known marketing secret. You're probably wondering how anything can be both the "best-known" and "a secret" at the same time. Easy. Practically every businessperson knows how important word-of-mouth marketing is. Yet almost no one truly understands how to build their business through word-of-mouth.
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It's Not NET-SIT or NET-EAT … It's NETWORK!
If you want your networking to be effective, this is the adage you need to follow.
Jerry Schwartz, a.k.a "The Networking Guru of Maryland," is the Executive Director of BNI, the largest business referral organization in Maryland. Besides BNI meetings, Jerry regularly attends networking events at Chambers of Commerce, Rotary Clubs, business expos, and networking functions everywhere in Maryland.
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Merging Black and White Makes Grey?
I attended a Business Network International (BNI) meeting earlier this week and was fortunate to have a chat with the national director, Curtis Belgrave. The meeting room was filled with BNI members from all four local chapters and several visitors who were brought by some of the BNI members. There were approximately 130 people in the room.
What struck me, however, was not the large number of members showing support for their organization, but the racial mix of the people present.
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BNI India Featured in the Economic Times
Following our Big Breakfast, the Economic Times featured BNI India on February 16, 2007. (This is the equivalent of the Wall Street Journal in the US or the Financial Times in the UK.)
The article states, "The best bet for many young entrepreneurs often is to participate in forums that are provided by business networking professionals like Business Network International (BNI)."
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BNI's Networking Sex Survey: Do Men and Women Approach Networking Differently?
An innovative online survey is now being conducted by the authors of a forthcoming book on gender and networking, to study this fascinating question.
Business networking is a practice that occurs every day, everywhere across the globe; but have you ever wondered whether men and women approach networking differently?
New York Times best-selling author Dr. Ivan Misner and Hazel Walker and Frank De Raffele are three people who did wonder whether the sexes approach networking differently. Together, they will be co-authoring a book on the subject, based on the findings from an online survey which is available now for the general public to participate in.
To read this article, click here.
To take the "Networking and the Sexes" survey now, visit: http://www.surveymonkey.com/s.asp?u=204762616512
