BNI Members get 25% off BTU course fees. For more information, please click, call or e-mail: www.briantracyu.com/bnimembers; (866) 505-8345, Extension 21; bni@briantracyu.com
Also, until June 15, 2008, BNI Members get 50% off a Crash Course to help them improve a specific skill in a cost-effective manner. To learn more, click here.
![]() |
Why success demands goal-setting and persevering to the end.
More than 5,000 years ago, in the ancient mystery schools of Egypt, the mental and spiritual laws and principles of success were taught to students who dedicated their entire lives to learning the "Esoteric Arts."
One of these "secrets" was the Law of Attraction, which said that your mind is a magnet and that you invariably attract into your life people and circumstances in harmony with your dominant thoughts, especially those that are emotionalized.
Today we say, "Like attracts like" and "Birds of a feather flock together." From ancient times, it was known that your mind sends out vibrations, like radio waves, that are picked up by the minds of other people who are tuned into the same rate of vibration.
The force that determines the sending power of your mental vibrations is the amount of emotion, positive or negative, that you put behind a thought.
If there is something that you intensely desire, something that excites you, you will send out powerful, high-frequency vibrations that can travel long distances in split seconds and cause your phone to ring from someone you have not heard from for months or even years.
Because your mind is so powerful, especially when backed by emotionalized thoughts, you must handle it carefully, like a child handling a gun. The Law of Attraction is neutral. It works on both positive and negative thoughts. It brings into your life whatever you are thinking about on a regular basis with either fear or desire.
When the book The Secret came out, along with the movie, I was happily surprised to see that the first half of the movie comes from my audio program and seminar "The Psychology of Achievement," which was produced initially in 1981.
The weakness of The Secret is that it is "necessary but not sufficient." Of course, it is important that you think positive thoughts and that, by so doing, you will attract positive people and circumstances into your life. But it is not enough.
Arriving at Your Destination Point
In response to The Secret, I decided to write a book which is called Flight Plan - The Real Secret of Success. In this book, I explain that life is very much like a long distance flight. When the plane takes off, it will be off course 99 percent of the time. Nonetheless, the plane will eventually arrive at its destination, even thought it was off course most of the time.
In my experience, the real secret of success consists of three major factors:
- You must be absolutely clear about your destination. By this I mean you must have clear, written, specific, measurable goals, committed to paper and organized into specific, step-by-step plans of action.
Before you can set your goals, you must know exactly who you are and what you want. You must do a thorough analysis of yourself, your life, hopes, dreams, and ambitions. Then, you create a "Flight Plan" to get you from wherever you are today to wherever you want to be in the months and years ahead. - You must take off! You must have the courage to step out in faith with no guarantee of success. You must be prepared to launch in the face of your fears, doubts, and natural reluctance to break out of your comfort zone. Les Brown says, "To achieve something that you have never achieved before, you must be prepared to do something that you have never done before."
Once you have launched toward your goal, like an airplane, you will meet with unexpected turbulence, headwinds, updrafts and downdrafts, lightning, storms, and every sort of mechanical problem. You must be prepared to make continual "course corrections" as you move toward your goal. - You must resolve in advance to persist in the face of any difficulty or problem that you experience. Perhaps the most important quality for success is, and always has been, the quality of persistence. You must resolve in advance that you will never give up. You must resolve in advance that you will view every temporary setback or difficulty as merely a signal that you need to make a "course correction" as you move inevitably toward your goal.
This is a great time to be alive. The very best days of your life lie ahead of you. The highest income of your life is still to come. The greatest experiences of your life are still to be experienced.
There is very little that you cannot accomplish if you will file your flight plan. Determine exactly what it is that you want to achieve, take off toward your goal with no guarantees of success, and then make continual course corrections until you finally succeed. If you resolve to do these things, nothing can stop you from creating an extraordinary life.
![]() |
About Brian Tracy:
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
Brian Tracy has consulted for more than 1,000 companies and addressed more than 4,000,000 people in 4,000 talks and seminars throughout the US, Canada and 46 other countries worldwide. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of sales, entrepreneurship, economics, history, business, philosophy and psychology. He is a top-selling author of 42 books that have been translated into 35 languages and which are sold in 52 countries.





Have you listened to BNI's weekly internet recording, also known as the BNI Podcast?