July 2007
Art of Networking
Live Oak Studio Produces Rare Interview with Dr. MisnerDr. Misner can commonly be heard talking about BNI's beginnings and why the giving, positive attitudes of BNI members have ensured BNI's success. But it is not often that interviewers ask him about his upbringing and early inspirations.
However, a recent podcast interview conducted by Priscilla Rice and produced by Live Oak Studio touches on this story and more. Listen to the interview to hear Ivan speak about his early influences, as well as:
- The difference between those who have achieved a level of success and those who haven't.
- The benefits of having a long-term vision and taking incremental steps toward fulfilling it.
- The relationship of self confidence to networking.
- How the hidden elements in martial arts are related to the business world and BNI.
- And more.
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Rehoboth Chapter Promotes Word-of-Mouth Referrals
Rehoboth's BNI Chapter III, founded in December 2006, is one of the fastest growing BNI chapters in the Delaware Valley Region. With 33 members, Rehoboth Beach BNI President Josh Morimoto says the group's rapid growth results from so many newcomers moving to the area. "The purpose is to help generate referrals for their businesses. Word-of-mouth referrals are the best way to generate business," said Morimoto.
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Trends in Business Networking Give Edge to Small Business
In the early 1980s, John Naisbitt wrote in Megatrends about the emerging importance of the networking process in society. Later, Tom Peters wrote in Thriving on Chaos that this "process can be systematized."
When you stop to think about it, these two statements weren't made all that long ago. Networking and relationship marketing is a fairly new kid on the block. From the mid-1980s the 1990s, systems and structures began to emerge that shifted a lot of business owners from a single-minded focus of direct selling to a broader scope which included relationship marketing and networking.
There are several emerging issues and trends surrounding the process of networking that are being created out of the need to find an effective way to develop business for entrepreneurs and sales people in this new century. Here are three of the most prominent trends that I believe will become more important in the coming years.
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Gaining by Giving
Joseph Pardo, Vice President of BNI Harvest Chapter in the Phillipines, was featured in an interview in the June 2007 edition of Entrepreneur magazine.
The article is titled "Gaining by Giving." Since being published, there has been greater interest in visiting and joining BNI chapters in the Phillipines.
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Why Introverts Can Be Great Networkers
A common assumption is that a "people person" is the best type of networker. But this isn't necessarily true. Actually, the only people who can't profit from networking or referral marketing are those who don't like people at all. But they aren't likely to be entrepreneurs or involved in sales in the first place.
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Networking Works, but It's Not Foolproof
As simple as the networking-marketing concept seems to be, I am astounded by the expectations businesspeople have, with little understanding or execution of the concept. Network marketing is supposed to be a win-win, not a win-when.
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