Breaking News

Grow Your Chapter's Membership with "Ready, Set, Grow!" for BNI

You've probably heard of the 80/20 Rule, but did you know that 80% of all BNI members are reluctant to invite new members to a BNI meeting?

For years I've utilized the Ready, Set Sell! sales methodology to help organizations build armies of highly successful salespeople by overcoming this kind of reluctance. With Ready, Set, Grow! for BNI, we can apply the same principles toward building our BNI Chapters. So, what exactly is the 80/20 Rule? It is actually not a rule at all—it is a LAW, known as Pareto's Law among economists and productivity experts. Vilfredo Pareto was an Italian 18th-century economist who first discovered that in any endeavor 80% of productivity comes from only 20% of efforts.

Here is an example of how Pareto's Law affects the interest level of potential BNI members. Let's assume that existing members of a BNI chapter were to reach out to 100 potential BNI members from our target classifications to make them aware of BNI and invite them to a meeting. We will quickly find that at this particular point in time, 80 (80%) are simply not interested, regardless of what we have to say or how much we know they would benefit from being a BNI member.

However, 20 (20%) will be interested enough to attend a meeting if invited properly. The really good news is that 20% of those, or 4 of the original 100 we spoke to, will not only join us, they will become highly productive BNI members for our chapter.

Ready, Set, Grow! for BNI is a multi-media program available at no charge to all BNI members. It is a collaborative effort between Don Mastrangelo and BNI, created for the purpose of quickly building membership in BNI Chapters. To access the program visit www.DonBuildsBNI.com. Don Mastrangelo is the author of the #1 best-seller Ready, Set, Sell! – How to Get From ZERO to Sales HERO in 90 Days, and is a contributing author to the upcoming book Masters of Sales. He can be reached at (800) 688-0999 or info@donmastrangelo.com.



BNI and the Referral Institute Partner with California Small Business Success Conferences

The California Small Business Success Conferences' mission is to educate, communicate, and facilitate the success of small business in the state of California through one-day conferences in major metropolitan areas all over the state. In addition to educational breakout sessions, the conferences also feature tradeshows with vendors, specifically marketing to the small business owner.

Now that BNI and the Referral Institute have partnered with California Small Business Success Conferences, the two affiliate networking companies will be sponsoring "Speed Networking and Beyond" at the May 2, 2007 conference and trade show, held in the Pasadena Conference Center. "Speed Networking and Beyond" will give conference goers the opportunity to find new business and learn how to give and get great referrals through participation in speed networking sessions that run every half-hour in the speed networking room.

In addition, BNI's Founder & Chairman, Dr. Ivan Misner, will be featured at a BNI-sponsored Networking Breakfast meeting on the morning of the conference at 7 a.m. and will be present to sign his books on business networking. Dr. Misner's wife and contributing author of Masters of Networking and Masters of Success, Elisabeth Misner, will be featured as one of the CSBSC conference speakers and will give a 50-minute presentation entitled "Keys to Networking Success."

The conference fee is $149 per person, and the BNI Networking Breakfast is $15. To register for the California Small Business Success Conference and the BNI Networking Breakfast in Pasadena on May 2, 2007, please visit: http://www.BusinessConferencesCA.com

For more information on the Referral Institute, please visit: http://www.referralinstitute.com