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Use Testimonials for a Higher Return on Relationships
How you can start a dialogue that makes business relationships happen
By Dan Georgevich and Penny Davis, Directors, BNI-Michigan
BNI members are always looking for ways to get a higher return on the time they invest developing their business relationships. Successful members will tell you that one very effective strategy is testimonials. Webster's dictionary defines testimonial as a "statement testifying to benefits received." It's amazing that something so simple can have a huge impact on the referral business you can generate for your referral sources and on the business your referral sources can generate for you.
There are a few key questions that you can ask when you are trying to determine the best ways to use testimonials as part of your referral strategy:
- Why should I give testimonials?
- How can I create testimonials to give about others?
- What's the best way to deliver a testimonial?
Why should I give testimonials?
Sure, when you give testimonials about others, it makes them feel good. But what are the real benefits to using testimonials in your strategy to generate more business for others?
Testimonials are used to create credibility for the person in the spotlight. When you give a powerful testimonial about someone, the credibility and trust you create for him or her far outweighs anything that he or she can possibly say about him or herself. In fact, sometimes a strong testimonial, properly placed and effectively delivered, can create more value for an individual or business than a new client. One good testimonial can generate several new clients, and effective testimonials truly keep on giving.
How can I create testimonials to give about others?
One of the biggest challenges in creating testimonials for others is knowing where to find them. You can create testimonials about others using strategies such as:
- Meeting one-on-one to learn about their business
- Visiting their office or worksites
- Asking to see testimonials letters they have received from their customers
- Talking to their customers or clients and ask them what they think
- Doing business with them
What's the best way to deliver a testimonial?
Decide who your audience is and the reason you are giving the testimonial. Some things to consider include deciding whether you'll be giving the testimonial in a one-on-one situation or in a group setting. Will you have collateral material or will your message be only spoken? Is it a personal introduction or are you endorsing someone with the hopes of making an introduction?
Then you should focus on real-life success stories. The key to doing a great testimonial is to keep it brief. Your testimonial should spark interest and dialogue about the person you are edifying so a prospective client or customer can seek more information. The elements that make up a great testimonial include:
- How long you've known the person and how you met them.
- Did the person help you or someone you know? You will want to share briefly who was the recipient of the product or service provided.
- What did they do? Did they (a) save a client money (or help a client make more money), (b) solve some type of problem or (c) provide outstanding service or follow-up?
Give your endorsement
Support others and they will support you. The more testimonials you create and deliver for other people in your network, the more likely it is they create and deliver testimonials for you. Be a role model. Use the strategies discussed to support others and by doing so, demonstrate how others can provide the same for support for you. There are many appropriate places you can choose to deliver testimonials for others including:
- Introducing them at a networking event
- Introducing them at a meeting
- Introducing them in your company newsletter
- Bringing them up in conversation when you hear a need from someone they can help
- Creating a testimonial "booklet" and placing it in your office or on your desk for your customers and clients to view
When you give a testimonial about someone, you don't guarantee they will land a new customer or close a big contract. You do provide a starting point for a dialogue that can cause a business relationship to happen. Successful BNI members know that the time invested in making testimonials happen, for each other, can lead to a significant and fruitful return on relationships.
HUDDLE TIME
How to Be a Fearless Networker
You can beat anxiety and gain confidence in your people skills
By Ken Marsh
"The task we must set for ourselves is not to feel secure, but to be able to tolerate
insecurity."
Erich Fromm
Even if you are shy or timid, even if you avoid reaching out to people or even if you are reluctant to greet new people, you can learn to engage others in conversation and develop win-win relationships. I should know. I wrote the book on this: "Fearless Networking: A step by step guide to mastering networking for beginners or professionals, even the shy & timid."
The central focus of the "fearless networker" rests solely on being a problem solver. Shy and timid networkers do not need the added pressure and anxiety inherent in their thoughts when the focus is on them. When we ask, "What's in it for me?" and "What can I get for my time?" we are under pressure to perform. Instead, the appropriate questions are "How might I help the business owners in attendance?" and "How might I contribute to the professionals attending the event?" This approach is a sure-fire way to ease anxiety and stress when business networking.
This philosophy of focusing on how you can help and not on what you can get is a mark of the professional networker and is the best way to begin building profitable relationships. Try these networking tips to get you on the road to becoming a fearless networker.
What to Do at Business Networking Events
- Have an objective for the number of people you will help at the networking event. Look for ways to meet their needs through your network.
- Network with those who stand alone at or near the food table or bar. They are easiest to talk to. They are usually shy like you!
- Plan to spend time after the meeting to talk with fellow business people.
- Look for ways to develop your business relationships. Invite someone to breakfast, lunch or your office.
- Listen attentively, after you have asked an open-ended question. Through your network, you may be able to meet their needs.
- Keep your network members at the forefront of your mind.
- Be observant for people talking openly about their problems. While listening, think of who in your network may be able to help.
- Listen 80 percent of the time and talk 20 percent of the time by asking the right questions. Here's a rule of thumb: If you talk more than 60 seconds when it is your turn to talk, you're talking too much.
What NOT to Do at Business Networking Events
- Monopolize the conversation by talking mostly about you, your product or your service.
- Do most of the talking. Ask prospective referrals open-ended questions. Let the other person do most of the talking. People love to talk about themselves.
- Stay with those you've come with or approach people you know already because you are nervous. The temptation is to stay with the people you recognize and avoid people new to you.
- Rush into a conversation about what you or a member of your network can do. Continue asking open-ended, probing questions. Show interest in the prospective referral's problems. Remember: A prescription without diagnosis is malpractice.
- Be a loner. If you feel uncomfortable, remember to first approach other individuals by themselves. You might see people alone near the drink or buffet tables. They are probably hoping someone will approach them.
- Be a card dropper, handing out your own business card to each person you come in contact with, quickly moving on to the next!
- Leave without making an earnest effort to meet your objective. Be sure that your objective is realistic. Helping one or two people is better than five or six if you are new to networking.
- Forget if you are in a referral-sharing group, like BNI. You represent another 20 to 40 companies not just your company.
Excerpted from "Fearless Networking! A Step By Step Guide to Mastering Networking for Beginners or Professionals, Even the Shy & Timid." Ken Marsh is an author of more than 70 titles, 40 in the areas of business networking and building long-term relationships. He is a prolific networker who has received "The Most Notable Networker Award for Most Referrals" for 36 Consecutive Months (averaging 22 quality referrals a month) for his BNI network and in the process generating tens of thousands of dollars. To order a copy of this book, go to www.fearlessnetworkers.com or phone (832) 368-4434.
HUDDLE TIME
Be a Referral Leader
What you can learn from Rudy Giuliani's 6 rules of leadership
By Jerry Schwartz, BNI Executive Director, Maryland and Washington D.C.
In a recent seminar, Rudolf Giuliani, former Mayor of New York, talked about the six principals of being an effective leader. These same six principals certainly apply to BNI members in getting quality referrals.
1.) "Develop strong beliefs. Figure out what you believe in." In BNI you need to believe in the referral process and the true meaning of "Givers Gain."
2.) "Be an optimist. People follow hopes, dreams and solutions. Be a problem solver." People also follow referral givers. Those who pass the most referrals will usually receive the most. Becoming a problem solver for your friends, relatives and business contacts allows you to find referrals for your fellow members.
3.) "Have courage. Courage is understanding your fears and dealing with them." The biggest fear in BNI is finding those tough referrals for your chapter. But if you have the courage to get out of your comfort zone, you will make that extra phone call, develop new contacts for your referral partners and make sure your referrals are strong.
4.) "Relentlessly prepare for and anticipate each situation." Preparation is the key to success. You prepare for a meeting by rehearsing your infomercial and 10-minute presentation. You prepare by having referral slips filled out before the meeting. BNI is not a 90-minute meeting. It is 24/7. Anticipate what phone calls you can make that will generate referrals. Be ready at all times with your BNI business card portfolio. Have lots of members' cards in it.
5.) "Work as a team." As a member of BNI you are part of a teama team of business professionals who help you generate a lot of referral business. You have to be a team player and a team leader to maximize your benefits.
6.) "Communicate well." Communication is a key ingredient in any word-of-mouth program. When you get a referral, contact the person right away. Do not let hot referrals cool off. Communicate with the person who gave you the referral and let them know your progress with the referral, and maybe they can help you even more. Also, recognize your referral partner at your next meeting.
Mayor Giuliani also said, "Leaders develop change. They know what they want to accomplish." Set your referral goals, adapt them to the needs of your chapter and work together with your fellow BNI members so everyone can become a referral leader.
HUDDLE TIME
Some Pain Leads to Big Gain
How one chapter upped their expectations and grew
By Darrell Ross, Executive Director, British Columbia
They took over in October 2001. They were called the "suits." Some members were happy and others more apprehensive as the suits guided the chapter toward a higher level of accountability.
Early in 2002, Vancouver's First chapter had about 35 members and passed about 800 referrals per month. One month, they worked especially hard and generated 1,100 referrals. However, guests and some members were skeptically impressed. They said, "That's a lot of referrals, but how much business was generated?"
So the suits made a decision to track sales by reporting commissions earned. These statistics became the major benchmark for the monthly VP report. But some members didn't like this level of accountability.
Initially, there was a dramatic drop in the numbers of referrals, and some people left the chapter. The chapter hit its low point at 25 members. (This was a drop of almost 30 percent.) As remaining members questioned the strategy, relationships in the group were a little strained.
However, over time and by sticking to the plan, the quality of referrals increased. In fact, during the past year the average commissions earned per month in the chapter was $40,000 to $50,000. (That's money in the personal pockets of the members!)
Along the way, the Membership Committee adopted a more stringent process for accepting new members. The chapter raised the bar with respect to new member applications. Now, when a member joins, he or she is comfortable with the higher expectations because he or she is accustomed to the new level of accountability. The chapter has also enforced the Member Success (Orientation) Program, and several long-term members have revisited the orientation program to brush up on the new expectations.
By December 2002, the Vancouver First chapter had 31 members, passed higher quality referrals leading to closed business and were still having fun. Although the process was a little painful, over a year later, the value of each membership has increased. BNI is, after all, in business to grow businesses. It's not just a social club. The gain for this chapter was certainly worth the effort.
Breaking News
"Masters of Success" Released
Dr. Ivan Misner and Don Morgan's latest in the "Masters" series has been released. If you seek inspiration and ideas, "Masters of Success" has stories of daunting hardship overcome, lessons learned and unexpected success in abundance.
If you've ever admired the titans of sport, business, entertainment or public service and have been inspired to set a course by those stars, you'll be touched by the magic of "Masters of Success." You will discover Brian Tracy's insights into the laws of success, learn from Tony Allesandra the importance of passion, hear Lou Holtz's advice on visualizing success and discover what drove Erin Brockovich to triumph over great odds. You will read chapters by Tony Robbins, Mark Victor Hansen, Buzz Aldrin, Harvey Mackay, Tom Hopkins, John Gray, Michael Gerber, Vince Lombardi, Jr., Wayne Dyer, Larry Elder and many others.
For ordering information, click here.
BNI Moves HQs
On March 22, 2004, BNI HQ moved. If you have not already done so, please note these changes:
New address: 545 College Commerce Way, Upland, CA 91786
New telephone number: (909) 608-7575
New FAX number: (909) 608-7676
Our new offices are several times larger than our old facility and will assist us in supporting our future growth.
Welcome, Italy!
Italy recently launched its first chapter. For more information, click here.
ImpactAuction Helps BNI Foundation Raise Funds
The BNI Foundation has chosen ImpactAuction to expand its fundraising. ImpactAuction is a new online auction marketplace for nonprofit fundraising. BNI chapters and individual members can now donate "in-kind" products and services to be auctioned for the benefit of the BNI Foundation. Good donations will provide visibility for donor businesses, leading to new customers and more referrals. BNI members also can participate by bidding on products and services.
Join us in supporting the BNI Foundation. Visit the BNI Foundation auction page at www.impactauction.org or through the link from www.bni.com.
BNI Members Gain a New Networking and Referral Engine
As an experiment in 1967, Stanley Milgram, a Harvard University social psychologist, sent 300 letters to randomly selected residents of Omaha, Nebraska. Milgram asked recipients to forward a letter to a designated "target" person using only their personal networks. Almost everyone chose to cooperate. They forwarded the letter to someone they thought might be closer to the ultimate target. This started a chain from one colleague to the next until the target was reached. It turned out the average number of steps from the Omaha originator to the ultimate Boston-based target was six, giving birth to the oft-heard expression: "six degrees of separation."
ZeroDegrees is the newest strategic partner for BNI. ZeroDegrees offers a service to networkers that implements the "six degrees" concept and professional networking practices to create an internet-based networking and referral engine. ZeroDegrees uses the internet to help BNI members extend their professional and personal networks with the goal of generating more referrals. The ZeroDegrees service has been designed to support the individual networking styles but take advantage the internet, which is the perfect environment for making connections and sharing information. ZeroDegrees makes the process of connecting, managing your network and giving and getting referrals easy, simple and fast. The value to BNI members of the ZeroDegrees service is the ability to have the benefits of BNI with them on a 7/24 basis.
ZeroDegrees is free to BNI members for the next several months so that BNI members can try the service. All you have to do is enroll in the service, load your contacts and invite people to join your network.
BNI HAPPENINGS United States
Dr. Misner's Book Tour Inspires Members from Coast to Coast
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| Dr. Ivan Misner leads a workshop in the San Francisco Bay area. |
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| Dawn Lyons, Executive Director of the San Francisco Bay area, addresses group. |
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| Brian Tracy and Dr. Ivan Misner. Dr.
Misner spoke on stage with Brian to over 1,700 attendees as part of the book
tour in Maryland. |
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| Dr. Misner spoke at an event in Northern Virginia, where Sam Schwartz had over 260 people in attendance. |
On April 26-29, Dr. Ivan Misner visited the San Francisco Bay area as part of his book tour for the launch of his new book, "Masters of Success." While there, he addressed members, all of whom were quite impressed.
"I thought the presentation Dr. Misner did was fantastic," said Nick Tatro, Southern Marin chapter, "He's a great speaker, and even hearing what one might consider to be 'the same things' over again, it's always motivating and inspiring."
"Dr. Misner gifted me with a powerful take-away: apply uncommon effort to common knowledge," said Robert van de Walle, Accelerated Business Connections chapter. "That I already know everything the world's most successful people know about how to be successfulthis was so liberating to me! Get ready, world, the doors to the limits of what I can do are getting blown off their hinges!"
Melanie Rosales, Best Networkers in Town chapter, said, "What an inspirational luncheon. Dr. Misner was fabulous! He is a wonderful speaker and very entertaining. Our entire chapter of 39 members enjoyed attending. Our 15 guests thanked us for the invitation; they really enjoyed the event. Thank you for such a motivating day."
"Having never met Dr. Misner nor heard him speak, I had no idea what to expect from his presentation in Petaluma," said Zach Mesel, Fountain Grove chapter. "What I got was a double-dose of humor and humanity as Dr. Misner related his adventures and misadventures in business and life. As a BNI member and small business owner who gets caught up in the intensity of the day-to-day grind, Dr. Misner's presentation was a much-needed reminder to focus on the fundamentals of business: never stop learning, never give up, never stop networking and never, ever take yourself to too seriously."
Submitted by Dawn Lyons, BNI Executive Director, Alameda, Contra Costa, Marin, Napa, Santa Clara, Solano and Sonoma counties.
Dr. Misner Introduces New Program at CA Visitor's Day
Dr. Ivan Misner recently did a Visitor's Day at the Burbank, CA, chapter. He is shown here introducing a new program called the Reciprocity Ring, which BNI has recently licensed from Humax, the developer of the material.
The Reciprocity Ring is a networking tool and exercise that will be made available throughout BNI in the United States after May of this year and throughout the rest of the world for BNI later in 2004.
Submitted by Dr. Ivan R. Misner.
Training Texas Style
In February 2004, the Leadership Team conducted training "Texas style." The training session was conducted at the "Oasis," which overlooks Lake Travis. In the center of the photo are Training ADs Shelli Howlett and Susan Deloren with new Dallas-Fort Worth and San Antonio ADs.
Submitted by Shelli Howlett, Executive Director, BNI DFW/Austin/San Antonio.
BNI HAPPENINGS Italy
Italy Launches First Chapter
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| The Leadership Team members are Silvio Tomastis (President), Roberto Panicola (Vice President) and Eugenio Barbetti (Secretary Treasurer). |
Italy's first chapter has been successfully launched in Lainate. The mayor of Lainate attended the launch and showed great support for the group. Seventy people attended the launch and eight signed up on that day.
During their first 40 days, they exchanged 95 referrals and continue to grow stronger.
Italy's next chapter launched at the end of April in Milan.
Submitted by Laura Hurren.
BNI HAPPENINGS Sweden
Sweden Launches New Website
BNI-Sweden recently launched a new website, complete with new layout and many new features. It's easier to navigate and to update. It's a great tool and support for members, visitors and our directors.
Even if your Swedish is not 100 percent, please feel free to surf around, look at some new pictures and try to figure out what the Success Stories are all about! The address is: http://www.bni.nu.
Submitted by Carl-Magnus Hedin.
BNI HAPPENINGS United Kingdom
Marathoner Member Raises Money
A Wirral solicitor raised over £800 for children's charity Barnardo's after taking part in the prestigious Flora Half Marathon.
Simon Gibson, 26, a partner with Wirral-based Kirwans Solicitors and a member of the Liverpool chapter of BNI, ran the 13-mile event at Silverstone Grand Prix race track in Northamptonshire on March 7.
Simon completed the race in 2 hours and 15 minutes.
He said: "This is the first time I've ever run in a half marathon and I felt very proud to do it on behalf of Barnardo's."
Submitted by Lucy Mason.
BNI HAPPENINGS The Netherlands
Holland Launches Third Chapter
On March 9th, the Netherlands launched their third chapter. The chapter is called Golden Key (BNI being the "Golden Key" to success, but also referring to the city, which has a key in its city banner).
BNI is really taking off in the Netherlands. With three chapters, there are four more core groups working towards launching shortly.
Submitted by Jos Essers, BNI Regional Director, The Netherlands.
BNI HAPPENINGS South Africa Visiting Directors Leave South Africa Shaken but not Stirred
Steve and Fran Lawson, Executive Directors in Toronto, and son Dan, recently vacationed in South Africa, where the most exciting thing that happened to them was not their visit to a local BNI chapter. It happened instead at the Kruger National Park, a large and world renowned game reserve, where they experienced, as Steve says, "a day that we will never forget."
Steve tells this story: The area has had three consecutive years of drought, which means that the animals are much more visible. Not only is there less foliage in the bush so you can see them better, but they come out to the water holes more frequently, where you get great sightings.
On previous visits, we have never been very close to the animals, but this year, for some reason, we had animals coming right up to our car the whole day. By the end of the day, we had had four of the "Big Five" game animals (lions, Cape buffalos, elephants, rhinos and leopards) less than 15 feet from our car.
But the highlight of the day was our encounter with the elephants. While driving down one of the gravel roads in the bush, we came across two elephants feeding, only about 20 yards from the car. Naturally we were excited and parked the car, with windows down, to watch and photograph these magnificent animals.
There was only one other car around, and it had stopped in front of us, facing us, to also take photos. Then to our amazement, an entire herd of elephants came out of the bush, and started milling around behind the two feeding elephants. We counted 36 elephants, including five small calves.
One of the feeding elephants then sauntered across the road between the two cars, which was a real thrill to see. It did not seem too interested in us and started feeding on the opposite side.
While totally absorbed in watching the herd, we saw the vehicle in front of us suddenly go into reverse at high speed and back away from us up the road. Thinking they saw something else of interest and moved to check it out, we didn’t think any more about it and continued to watch the herd.
Then all of a sudden, I looked out of the window on my side (the opposite side to the herd we were watching) and all I could see was the end of a large elephant tusk, about 15 inches from my right shoulder. That was when I realized why the other car had backed away from us so quickly. They had seen the large bull elephant of the herd come out of the bush behind us and that it was walking up to our car.
We sat frozen in the car, and I whispered to the others to not move a muscle or make a sound. We thought the elephant would just walk by us as the other one had. But this one was different. He stood next to us and sniffed all over the car with the end of his massive trunk.
Then he stuck his trunk into the window and waved it around about 4 inches in front of my face. For about a minute (which seemed like an hour!) I could not take my eyes off the hairs on the end of the trunk waving back and forth as he breathed in and out and sniffed the air in the car. We could hear every breath he took, and I was absolutely convinced he could smell the Kentucky Fried Chicken we had had in the car the day before.
Finally he withdrew his trunk, and I couldn’t believe that he hadn't hauled me right out of the window. But that was when he started to get us really nervous. (On a scale of 1 to 100 we must have already been at 95, but now we went up to 99!) He put his trunk on the trunk of our car, and started to rock the car. Nothing too violent, but then even a gentle rocking from a 5,000 lb elephant towering over you is pretty scary.
No problem, I whispered out of the corner of my mouth, he is just checking us out. Was I wrong! Next thing we felt a sudden violent bump as he gave the car a shove with his foot. I was now beginning to realize that we were in trouble. I had heard stories before of elephants pushing cars over and then sitting on them. How would we explain that one to the car rental agency?
The question now was, do we start up the car and drive away or will that get the elephant mad and make him flip us over? Then another violent jerk, he kicked us again. That was when I called it quits, carefully slid my hand onto the key, put my hand slowly on the gear shift lever and at the same time that I turned the key I slammed it into gear and floored the accelerator. To this day, I am still not sure who was the more surprised: the elephant at seeing our car literally fly out from under him or us when we realized we had got away with it.
We stopped the car about a hundred yards down the road, and all of us started shouting and laughing with relief at the same time. During the five minutes that we had sat in the car with the elephant next to us, we hadn’t realized how dangerous the situation had gotten.
Then we saw the other car approaching us, and they stopped next to us to talk. It turned out that they had seen the elephant coming up to ushence their quick exitand they had been watching the whole episode from a safe distance and had photographed the whole thing.
One of them had a very expensive high resolution digital camera and promised to e-mail us a photograph. He did, and that is what you can see: one of the most extraordinary pictures of an elephant that you will ever see. We're the ones in the car. The elephant is resting on his trunk on the ground for balance, and you can see that he is standing on only three feet, with the other one in the air. He had either just shoved us with that footor was just about towhen the picture was taken.
We were later told that the elephant would not have left our car on the road. The herd wanted to cross the road, and for some reason, he saw us as a threat. He would have tipped us right over and pushed us off the road.
We have had this photo blown up into a 36-inch x 24-inch poster. It has a place of honor on a wall in our home as a permanent reminder to us of what must surely be the most exciting, adrenalin pumping five minutes that anyone could ever experience.
BNI HAPPENINGS Israel
Israel Welcomes Two New Chapters
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| Haifa-Krayot leadership team: Gil Yonai, VP; Rami Cohen, Chairman; Ruthie Eldar Horev, Treasurer; with Bonnie Kutnick, National Director. |
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| Guests attending the Haifa-Krayot opening. |
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| Guy Radar, the Regional Director of Shoam, introducing BNI to the many guests. |
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| Shoam opening. |
On March 11, the Haifa-Krayot chapter held their grand opening. This is Israel's second northern chapter and the first in the Haifa Area. Congragulations to the Haifa-Krayot chapter.
The Shoam chapter had their grand opening on March 22. Seventy guests attended the opening. As a special gesture, the whole Modiin chapter came to support their newest neighbors.
Membership Campaign Spreads across Israel
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| Tel Aviv Morning Showcase. |
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| Jerusalem Morning Showcase. |
During the months of February and March, Israel held its membership campaign with "Morning Business Showcases." Over 500 visitors attended the eight breakfast meetingsfrom Nahariya in the north through Tel Aviv and on to Jerusalem.
BNI HAPPENINGS New Zealand Hamilton Member Makes Interactive 10-minute Presentation
Have you dreaded your 10-minute presentation and procrastinated over what you're going to talk about and use as props?
James McAllister of Mike Pero Mortgages, Hamilton, hinted to everyone that he was going to have a "game show" as his 10-minute presentation the next week and that he wanted a "full" meeting. He also mentioned a prize.
The group arrived the next week all excited about the games they were going to play.
James informed everyone that he was splitting the meeting into four groups and each group would be given a "mortgage broker" to help with the assignment: to present a commercial for Mike Pero Mortgages using their branding slogan, phone number and the "Mike Pero tune."
The teams were given two minutes to come up with the theme of their commercial and to also find "props."
James had organized Graham Harrison of Integrated Images to video the commercials.
The presentations were hilarious.
It's amazing what everyone had gleaned from James's 60-second presentations over time and implemented into their commercials. There were rappers, background singers, taxi car drivers, little old women hobbling across the road before being pounced on, bottles of wine and glass cases being used as microphones.
The winner of the commercial contest received a lovely pen and the knowledge that their effort was going to be presented to the New Zealand Franchise Conference for Mike Pero Mortgages in June 2004.
The funny thing about the whole presentation was that James didn't have to say a word. Instead he sat back with his feet on the table and let the chapter do the work for him.
Waikato Names New Assistant Director
Doug Milne of Altitude Plus Distributors Ltd. has recently been appointed the Waikato/Bay of Plenty Assistant Director for BNI.
Graham Southwell and his business coach, John Channings, met the candidates for the position in early February in Hamilton and were very impressed with the high caliber of the applicants, which made the selection process extremely difficult.
Doug has been a member of the Hamilton BNI chapter for just over two years and most recently as the president.
Doug's goal is to achieve similar growth throughout all chapters in the Waikato/Bay of Plenty regions, as he has witnessed in the Hamilton chapter, which has grown to an outstanding 40 members and has a waiting list.
Each month Doug will be visiting all chapters throughout the regions. On occasions Doug will be the ten-minute speaker, thus educating and encouraging all members.
"BNI New Zealand has hit an all time 'high,'" he says, "but still has room for further growth, both for personal members and each individual chapter as a whole."
Doug has experienced the power of BNI, both in business, personal relationships and leadership. He looks forward to sharing those experiences with the Waikato/Bay of Plenty regions.
Doug will encourage all chapter members in the Waikato/Bay of Plenty regions to "embrace BNI for all that it is and can offer so everyone can experience that professional, vibrant, cheerful and productive meetings are extremely valuable assets to any business."
BNI HAPPENINGS Singapore
Member Becomes Chef for One Special Showcase
Member Samsiah Suliman, the winner of the Malay Entrepreneur Award, presented an interesting showcase. In the photo you can see Suliman, of Jumain Satay, a Satay supplier, with another member who was called to be the chef impromptu.
Submitted by Sim Chow Boon.
PROSPECTIVE MEMBERS
Is BNI for Me?
So you've recently been invited to a BNI meeting and wonder where you fit into the mix! First of all, let me say, thank you for checking us out. We've been putting business professionals together for almost two decades in a word-of-mouth marketing environment. To date, we are the largest business-to-business networking organization in the world! 60,000 plus members feel that BNI is certainly for them. We hope you will agree!
BNI was started in 1985 with a single purpose: to develop the referral business of the members. From that point, BNI has grown to the vast networking group it has become. We allow one person per profession to join each chapter, thus guaranteeing exclusivity to the members in their business category. If you are a florist, you will be the only florist in your chapter! One member values his chair at the table each week to be worth over $30,000, because that is the amount of referral business his fellow members generated for his company in one single year.
Annual membership in BNI costs less than a business suitit's the most cost-effective way to market yourself in today's highly competitive marketplace. If you value having 20 to 30 other business people marketing you to others, then BNI is the right place for you! We hope that you like what you see and that you will join a chapter near you and experience firsthand the difference a structured referral system can make in your business.
For more information about BNI and our chapters throughout the world, please clink on www.bni.com.
FAQ's
Ask BNI
This is the place where you can ask any question about BNI. If you have a question for BNI's CEO and Founder, Dr. Ivan Misner, send it to askbni@bni.com. He will post his response here, as space allows. From time to time, a guest Director will post a response. You may view other questions Dr. Misner is posed by going to www.entrepreneur.com, where Dr. Misner participates in Entrepreneur.com's Ask the Networking Expert.
Q: I've heard the term "knowledge network." What does it mean, and how does it fit into my business networking efforts?
A: As a business professional, you need a constant supply of information to achieve success. You must stay aware of trends and issues and keep up with rapid economic and technological changes to become and stay competitive. Your "knowledge network," or what I call the "information component" of your network, consists of your most knowledgeable sources, the people who can provide you with the knowledge and expertise you need to run a successful operation.
You may have already discovered that it's next to impossible to keep up with all this information on your own. There is simply too much of it, and your own inclinations and time limitations steer you toward some kinds of knowledge but cause you to neglect others. You may be strong in marketing and business planning but weak in personnel and legal matters.
Fortunately, the knowledge you lack is always someone else's specialty, so you can turn to others for help. This is what you are preparing to do when you set up your network's information componenta web of contacts who know and understand what you must do to achieve success in your profession or business and who have the experience to help you achieve your goals.
Step 1: Categorize your information or knowledge network members.
There are usually at least a few people who can help you deal with certain issues or special problems that you may encounter in the business or profession you are in or are interested in entering. In lieu of specific knowledge, you must know in advance whom to contact and where to go to get the information you need. Here are the kinds of people you should include in your information network:
People like you: There are some real advantages to seeking out people who have the same interests and goals as you and who are trying to achieve the same thing you want to achieve. They are collecting the type of information you need, and vice versa. Partnering with them can help you both get it faster by dividing the research effort.
People who are in your profession: As a rule, your best information sources will be people who are doing successfully what you want to do (perhaps in a different location or serving a different clientele). They will be aware of current trends and issues in your field and may have already faced some of the challenges you are now facing. Try to identify and speak with three to five individuals who fit this category. They will have current directories, manuals and information about upcoming events related to your profession, as well as relationships with vendors you may need to hire.
People who were in your profession: Find out why these people are no longer in the profession. What happened to their business? What are they doing now? Did they make the right decision to leave the profession? Talk with those who were successful and those who were not. Depending on the industry and the length of time the person has been away from it, this information may be valuable in helping you plan.
Authors: People who write or produce books, articles, audiotapes and videotapes on your profession are key subject experts. They usually have broad or deep knowledge about procedures, systems, technologies, tactics and developments in your field. A few tips from these individuals could save you money and time.
Regulators: People who regulate, audit or monitor professionals in your field can certainly tell you stories about the legal, procedural and operational pitfalls that you might run into and probably know how to survive them. You may even discover legal loopholes that can make life and business easier.
Trainers: The wonderful thing about trainers is that they specialize in imparting knowledge. They help people understand the basics; they introduce new technologies, procedures and techniques. Try to gain access to their training materials; if necessary, sign up for training sessions.
Consultants: Professionals use advisors and consultants to help them solve problems that they find difficult to handle alone or deal with impending change. Some consultants are generalists, while others are specialists. Most are skilled in assessing problems.
Members of professional organizations: People who are active members of trade, business and professional organizations are prolific sources of information. Their membership gives them access to directories, newsletters, seminars, presentations, calendars of events and more. By networking, they stay in touch with industry issues and trends. Spending time with them will help you discover new ways to do things.
Step 2: Identify your information network members.
First write the names of people you know, or know of, who fit each of the categories above. Write as many names as you can think of before you do anything else; try to name at least three people in each category. If necessary, you can use a name in more than one category, but it's better to come up with as many individuals as possible. Remember, it's information you're after, and more people means more information. Once you've written down as many names as you can think of, go back and fill in the contact information for each one.
When you've completed as much of this as you can, start connecting with these people to enhance and improve your knowledge network. As you do this, your network and the information you need to build your business will expand and grow.
Dr. Ivan Misner is the founder and CEO of Business Network International (BNI), which has more than 2,700 chapters throughout the world. He is also the author of five books, including his New York Times bestseller, Masters of Networking, as well as the newly released Masters of Success.
Congratulations, Members!
Clair Lee-Sang recently became her region's "Spotlight Member." Clair Lee-Sang opened Gift Baskets & Things in 1997 to provide the corporate market with quality, affordable gifts and convenient service. Clair's business has grown since that time, and BNI has played an important role in its development.
"I believe in BNI'S concept of getting business through work-of-mouth referrals," says Claire. "I joined BNI in March 2003 and since then, one BNI member has given me so many referrals that it has generated enough business to pay for my membership 20 times over, and it is still ongoing! This is in addition to all the other business I have gotten from everyone else in my chapter."
Besides referrals, BNI has helped Clair to become a better businesswoman. "BNI is also a confidence-builder and has taught me to be a good networker," she says. "It has brought out qualities in me that I did not know I had."
She recalls: "When I first became a member, I was horrified of speaking in public. I would usually read my 60-second infomercial off of a script that I had written the night before. In my third week as a member of the chapter, I lost my script en route to the meeting. I was in such a panic thinking what I was going to say. Then I remembered that I wasn't there to sell to my fellow members but to teach them to sell for me. With all eyes on me, I just talked about my business and told them what to look and listen for when they are meeting with clients and customers. Since then, I no longer read from a script, I'm no longer nervous and I use what I've learned in BNI in other business situations."
Submitted by Tim Houston, Area Director, NYC Outer Boroughs: Staten Island/Brooklyn/Queens.
The following members have achieved Gold Club status:
- Steve Bottone, West Bay, RI, chapter
- Kenneth Fortinin, Business Alliance, MA, chapter
- Michael Talbot, Mashpee, MA, chapter
- Michael Kaplan, Houston West region
Submitted by Linda Macedonio, BNI Executive Director, and Kathleen A. Mathy, BNI Executive Director
Congratulations, Chapters!
The following chapters achieved Bronze Level status during 2003:
- Network Masters, Staten Island, NY
- Brooklyn Originals, Bay Ridge, Brooklyn, NY
Submitted by Tim Houston, Area Director: NYC Outer Boroughs: Staten Island/Brooklyn/Queens.
The following chapters have been awarded Founders' Awards:
- Hilltoppers, Fall River, MA
- Business Connectors, Dennis, MA
- Newport County, RI
- Old Colony-Kingston, MA
Submitted by Linda Macedonio, BNI Executive Director.
Thank You, BNI
When Geek Housecalls joined BNI in March 2002, we had fewer than 300 customers. We now have in excess of 3,000 customers. We can't give all the credit to our BNI involvement, but it has certainly been a worthwhile investment of our time.
Submitted by Dave Ehlke, Newell chapter, BNI MA.
Brag about Your Chapter
Chapters anywhere in the world are invitedand encouragedto put up information for FREE about their chapter, meeting location, date and time and website by visiting bni.com's new Chapter Links section (http://www.bni.com/default.aspx?DN=347,12,1,Documents). Click here and post your information today.
Column
Things That Really Matter in Life
By Jim Blasingame
"I saw a werewolf drinking a pina colada at Trader Vic's; His hair was perfect."
This is one of my favorite lyrics by one of my favorite songwriters. It's from the 1978 song, "Werewolves of London," by that great 20th century poet, sage and malcontent, Warren Zevon.
If poets were punctuation, Warren Zevon was a great big, bold, in-your-face exclamation point, in a world where most of his kind were periods and commas. Sadly, this important punctuation recently passed from our prosaic world at the much too young age of 56.
Having penned songs like the never more ironic, "Life'll Kill Ya," it's difficult to connect Zevon's life to the world of small businesswith one exception: He was an independent artist who, like small business owners, worked without a net, passionately creating his products, in hopes of finding customers who would appreciate and pay for his wares.
But in preparing for death, Zevon had one very important thing to say, especially to small business owners. Being interviewed by David Letterman, both knowing Zevon's days were numbered, Letterman asked what he had learned about life. Looking straight through the camera lens into every soul watching, Zevon said, "Enjoy every sandwich!"
Zevon didn't mean, "Life is short so go get more sales." "Enjoy every sandwich" was Zevonese for "Slow down to the speed of life. Hug your kids. Listen to a bird. Contemplate a cloud."
In a former life, I counseled small business owners who were going through difficult times in their businesses. Often the circumstances would be so desperate and the prognosis so dire that the person on whom this business's buck stopped would be consumed by the stress to the point of being unable to function.
Having been there myself and calling upon what I had learned about what's really important in life, I started asking this question: "How are your children?"
With a look that screamed, "Haven't you been listening to me? I'm about to lose everything I've worked for!" they would invariably say, "What?!"
When I asked the same question the second time, they would just as invariably say, "They're fine. Why are you asking me that?"
I would respond, "Does anything else really matter?"
Small business owners can get so wrapped up in their businesses that they risk losing their grip on the things that really matter in life: health, happiness, relationships with family and friends and their own soul.
Professional success is important, but not at the expense of love. Financial security is a good thing, but it's not more important than health. And all the credentials in the world can't begin to move the scales when weighed against having joy in your life.
Write this on a rock
. "Life is short. Enjoy every sandwich!" Thanks, Warren.
Jim Blasingame is the creator and award-winning host of "The Small Business Advocate Show," the author of Small Business Is Like A Bunch Of Bananas, the 2002 Small Business Journalist of the Year, and a member of Talkers magazine's Heavy Hundred, the 100 most important radio talk show hosts in America. Find Jim at www.jbsba.com.
SUBMISSION GUIDELINES
Writer's Guidelines for SuccessNet
We want to hear from you! SuccessNet Online needs your input. SuccessNet is truly YOUR newsletter. We ask you to consider the following tips when preparing your submission for SuccessNet:
- Writing style should be clear and concise. Keep your sentences short and give us details. Be specific.
- Use the inverted pyramid format, with your information leading us to the point, rather than giving all the details up front.
- Use dialog in your submission: John said, "BNI made a huge difference in my business."
- Be sure to include your name, chapter name and business name. When applicable, list your web address and we'll insert a hyperlink to direct readers to your website.
- If appropriate, give us dollar values for your chapter brags and testimonials.
- We would like digital photos of your chapter or regional events! As you can see from this first issue, we are able to have many more local-flavor articles and reviews. With your photos, include a brief description of the event, who's in the photo, and the name and city of your chapter.
- Please also include your web address with your submission, so we can direct our readers to your site.
- Please send your submissions to newsletter@bni.com
The types of submissions we are seeking are for Chapter Brags, Memory Hooks, BNI Happenings (your regional news), any other special announcements, success stories, or things your chapter has tried that have been successful.
Thank you!
Editors |