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BNI HAPPENINGS — ASIA
From Words to Reality!
by Sim Chow Boon, Co-National Director, Singapore
While I was at a bookstore in Singapore, a particular book caught my attention—Dr. Ivan Misner's World's Best Known Marketing Secret.
I browsed a few pages, captivated. After buying the book, I finished reading it in two days. I realized that the term word-of-mouth, which is so commonly used, could be implemented in a systematic way. I began to apply this systematic approach in my business.
I saw how this form of marketing could work in Singapore. Determined to transfer this system to Singapore, I made contact with the author of the book who is also the founder and CEO of BNI. Having learned more about BNI, my associate Mervin and I went to California to receive our formal training in word-of-mouth marketing by Dr. Ivan Misner and his team.
It is really satisfying to see that BNI is now operating in Singapore, and it will surely change the way we network in Singapore.
BNI HAPPENINGS - WORLDWIDE
SuccessNet Vision 2001
As announced in the previous issue, we plan to move the BNI newsletter to an online format. The wheels are now in motion to make this happen. We have teamed with a BNI member the Fox Valley, Illinois, chapter to begin the process of converting to the new format.
Initially, printed copies will still go out to chapters. But the newsletter will also be sent via e-mail. We are asking all members to get their e-mail addresses to BNI so that we can develop the BNI Listserv. You should have seen the sign-up sheet circulated in your chapters by this point. If you have not, please sign up by going to the BNI Website, BNI.com or e-mail us at newsletter@bni.com. Our goal by the third issue of 2001 is to have everyone accessing the newsletter through e-mail and the chapters printing one or two copies for members of the chapter who might not have e-mail.
The content and layout will remain similar, but you will not have to wait for it to be passed out to you by your chapter president, who receives it from the local director, who has it mailed from BNI Headquarters ... you get the picture! With our new format, you will receive SuccessNet directly, and be able to print it (in color, if you have a color printer) and share it with prospective members and contacts of your own. We plan to add pages for regional features, so if your chapter is planning a mixer, Visitor's Day, trade show, or other event, we can publicize it for you throughout the organization. We will also be accepting more digital photographs of your chapters and members, so send anything you'd like to see in the newsletter to us now!
We are excited about the new format and the added capabilities it will give BNI Headquarters to link all chapters together and create a greater sense of unity throughout the world!
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