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Who's at Your Booth?
While attending a local trade show recently, I observed that as I passed by each booth, the people in the booth were always trying to get my attention. Some had catchy phrases:
"Let me show you how to make a million before you retire." "You can't live without this product." "You do want to be successful, don't you?" Some booths I would stop at out of curiosity, or genuine interest; others I ignored and continued walking. Some booths had large fish bowls for business cards (for their free drawing, of course). Empty Booth Syndrome Then I came across an empty booth. All of the advertising was there, the banner and brochures, but not a person in sight. Several thoughts went through my mind. Was the person in the bathroom, or on break? Couldn't this company get anyone to work this shift? Why would a company pay this much for a booth and not staff it? Do they have more business than they can handle and just needed a tax write-off? In the end, the company's reason for the empty booth didn't matter, because without someone to talk to, I moved on to the next booth. The same holds true for what happens at a BNI meeting. Everyone has a booth (your seat at the meeting), and the catchy phrase is our 60-second infomercial. We collect business cards so we not only know what each member or guest does, but also so we can give the cards away to others in need of that product or service. Your seat at BNI each week costs far less than a booth at a trade show, yet when your seat is vacant at the weekly meeting, opportunities for business may be passing you by. So if you aren't at this week's BNI meeting, who's manning your booth? Gold Club Members John Lisle, Sacramento, CA
Pam Smith, Elk Grove John Olson, South Placer Linda Macedonio, Rhode Island John Ayers, Cumberland Sherryl Pond, Newport Art Radtke, Virginia Kim Lysik Pamela Hubler, Santa Clarita Valley and Antelope Valley Region Cris Santa Croce, Palmdale Power Players Carlos Ocoro, Palmdale Power Players Nancy Troxell, Valencia Dr. Christine Fitzpatrick, Team BNI Nick Crane, Team BNI Don Petersen, The Top Guns Ken Petersen, The Top Guns John Houck, Road Runner Linda Dalton, Road Runner Don Hart, High Desert Buster Hicks, High Desert Ken Ohlfs, GROW Heidi Calka, GROW Slade Lohman, GROW Bud Kipp, GROW Chris Carbaugh, Lancaster #1 |
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