From the Founder
Why Make Mistakes When We Can Learn from Others?
By Dr. Ivan Misner with Elisabeth Misner

There are "tried-and-true" sales techniques that are so simplistic they seem that they cannot be really effective. Many times, we try to re-evaluate, improve upon and complicate them. An experience I had once while on vacation reminds me of how we try to make some things harder than they really are.

I was in Hawaii enjoying the surf when, unbeknownst to me, the water became thick with Portuguese Man O'War jellyfish. Suddenly I felt a stinging sensation across my chest. I wiped my chest with my right wrist and arm and lifted my arm up out of the water. I saw the tentacles dripping off my arm and followed them with my eyes about 8 feet away to the body of the Man O'War jellyfish. With mounting alarm, I shook the tentacles off my wrist back into the water and quickly swam out of the surf to the shore. | Read this article


Art of Networking
Relationship Networking
By Jerry Schwartz

In Masters of Sales (Entrepreneur Press; www.MastersBooks.com), I wrote a piece titled "The Truth About Relationship Selling." I mention that Dr. Harry Olson, author, speaker, and executive coach, taught me that the key to relationship selling is relationship building.

According to Dr. Olson, "Relationship selling works best when prospect and seller, in the course of meeting, discover shared interests. This facilitates a common bond outside of the business context." | Read this article


To The Next Level
An Excerpt from Masters of Sales
By Dr. Ivan Misner and Don Morgan

The average person loves to buy … but he or she hates to be sold to. And people really dislike the typical "sales person." This book takes a look at the sales process with integrity. Sell is not a four-letter word (okay, it is—but you know what I mean). Selling can be good for everyone. One of the goals of this book is to raise the bar for sales people. | Read this article


Breaking News
Watch the New Video About Masters of Sales

Hear firsthand what Dr. Ivan Misner and Don Morgan, co-authors of Masters of Sales, have to say about the newest addition to the bestselling Masters Series!

In the video, they share why this book is important and why you should read it. | Read this article


BNI in the News


Melbourne Television Interview
Executive Director David Byers, BNI Melbourne Australia, recently recorded a television interview that can be viewed on Melbourne Business Now. | Read this article