From the Founder
Referrals for Difficult Professions
By Dr. Ivan Misner, Founder & CEO, BNI

Face it - some businesses are more difficult to refer than others. Most often those same businesses struggle getting clients through traditional means as well. When traditional advertising isn't drumming up business, and the word of mouth process is still in its infancy, I often suggest a technique I like to call "the rubber chicken circuit." | Read this article

Art of Networking
Making Use of "The List"
By Debby Peters, Certified Networker Program

The List:
All of us have them, whether it's the Chamber of Commerce directory or the membership list of an association.

The Question: What can we do with these lists that will give us a return on our investment of time and money? | Read this article

To the Next Level
Wear Only One Hat … At a Time
By Nancy Geiger

"So … what do you do?"

How often after asking this question have you found yourself counting your fingers as the one you asked continues with, "and I do … I'm also a … oh, and I … " It is exciting to be in business, even when involved in more than one. However, many overlook the effects on their credibility and image when they attempt to put all of their hats on at once. | Read this article

BNI in the News
So much for breakfast in bed

Networking firm BNI says it can offer SMEs a way of generating business while simultaneously locking out competition. And it's all done over a hearty breakfast, says Mark Tran.
View the article

A number of Hebrew media outlets wrote articles regarding Dr. Ivan Misner's visit to Israel. Click on the links below for a sample of articles:
View the article