One of the most important aspects of networking is the small talk that occurs at networking functions. These ice-breaking conversations are important because they are the first opportunities to identify and begin to grow connections with other people, connections that may lead to business referrals in both the short and long term.
For this reason, it’s important for business owners to stay on top of pop culture and current events. The latest issues and stories in the news are great ways to break the ice and help you find common ground with a person you may never have met before and with whom you may not have much in common.
Taking a few minutes each day to browse enough headlines to arm yourself with enough knowledge of current events, pop culture -- and yes, even sports -- to be able to ask questions and get a conversation going is simply a good networking strategy.
Read the full article, "Hate Small Talk? How to Break the Ice When Networking for Business," by CLICKING HERE.