
In his latest article for Entrepreneur.com, Dr. Misner says that one of the problems people often have when they establish a referral network is that once they feel unsatisfied with their referrals, they blame people in the network for not doing their jobs.
“But the truth,” says Dr. Misner, “is that if your referral network isn’t working the way you expect, it’s your fault. When you find yourself pointing out other people’s problems, it’s time to ask if you’re the reason your network isn’t delivering.”
Dr. Misner instructs that it’s your obligation to teach your fellow networkers how to refer you. If they’re not doing so, then you’re not teaching them effectively. You’re responsible for many of the actions people take on your behalf. It’s up to you to choose the right people, set the tone for your business, educate your referral partners, demonstrate competence and integrity for those representing you and maintain the effectiveness and strength of your referral relationships. If there’s a breakdown in your referral system, you’ve probably overlooked something.
Read the full article by visiting: http://www.entrepreneur.com/marketing/marketingideas/networkingcolumnistivanmisner/article190274.html
Read more of Dr. Misner’s articles on Entrepreneur.com by visiting: http://www.entrepreneur.com/columnists/ivanmisner/archive52902.html |