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Friday, March 28, 2008
Customize Your Referral Strategies
:: BNI News 2008 Jan - June

In his latest article for Entrepreneur.com, Dr. Misner says that one of things he often tells people is to, “Remember what Tony Alessandro calls the ‘Platinum Rule’: Treat others the way they want to be treated. This rule applies to every transaction and relationship you have, including your referral source, your prospect, and your customer.”

To be successful, know the personality types you’re dealing with and their behavioral preferences. One of the best things you can do for yourself is learn about your prospect prior to your appointment with them. There are several questions you can ask or research that will help you form a profile of your prospect. To learn what they are, along with more information about customizing your referral strategies, click on the link below to read the full article.
 
 
Read more of Dr. Misner’s articles on Entrepreneur.com by visiting: http://www.entrepreneur.com/columnists/ivanmisner/archive52902.html
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