Jim Blasingame of The Small Business Advocate radio program

In Jim Blasingame’s latest interview with Ivan, the two discuss how the Obama campaign is a case study that entrepreneurs can draw from to promote their own businesses.

“The Obama campaign leveraged 21^st century technology and used multiple touch points to achieve amazing results,” says Ivan.

Blasingame explains:

“You need to look at your business and see how much of your approach is 20^th century and how much of it needs to be updated to 21^st century.  If you’re still doing business in the 20^th century way, you’re going to get beaten by people who are doing business in the 21^st century way with 21^st century tools.”

To listen to the interview now, please CLICK HERE.