John Assaraf (left) and Murray Smith (right)

John Assaraf (of “The Secret”) is a personal friend of Dr. Ivan Misner and a big supporter of BNI.  Assaraf and his best friend, business growth expert Murray Smith, have written a new book called, The Answer—Grow Any Business, Achieve Financial Freedom and Live an Extraordinary Life.

Assaraf and Smith have worked directly with more than 3,500 business owners in thirty countries, and have changed the businesses and lives of thousands more. In the book, they share the simple principles that they personally used to build seventeen of their own successful businesses, some of which have soared from zero to billions in sales and value.