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Friday, July 11, 2008
Good Customer Service Alone Doesn't Win Referrals
:: BNI News 2008


In his latest article for Entrepreneur.com, Dr. Misner explains that good customer service is a prerequisite—a minimum expectation. Good customer service only reduces negative word-of-mouth; it doesn’t necessarily increase your business through positive word of mouth. 
 
Read the full article to find out how what types of things are crucial to the referral process and what kind of service it takes to start receiving consistent referrals and rave reviews.
 
 
Read more of Dr. Misner’s articles on Entrepreneur.com by visiting: http://www.entrepreneur.com/columnists/ivanmisner/archive52902.html
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